Tuesday, October 18, 2005

the jam of life

John Dicker contemplates the complexity of Wal-Mart product marketing.

Wal-Mart’s purgative tendency emerged in the mid 80s when it heaved magazines as innocuous as Tiger Beat — lest a Simon LeBon centerfold enrage the base of Jimmy “I have sinned against you” Swaggart in his short lived jihad against rock and roll.

On the other side of the coin, Wal-Mart has hosted both Clintons to hawk their respective mea culpas. They even welcomed that wholesome heartland honey Paris Hilton to promote her masterpiece of ghostwriting, Confessions of an Heiress. More significantly, the country’s largest employer deemed gays and lesbians worthy of protection from discrimination, though they stopped short of springing for domestic partner benefits.

And yet… they still won’t sell the morning after pill.

And yet… they sold the hell out of Fahrenheit 911 on the eve of last year’s election.

Confused yet?

You should be.