hella fulla

The New York Times profiles Fulla, the Middle East's version of Barbie.

Fulla's creator, NewBoy Design Studio, based in Syria, introduced her in November 2003, and she has quickly become a best seller all over the region. It is nearly impossible to walk into a corner shop in Syria or Egypt or Jordan or Qatar without encountering Fulla breakfast cereal or Fulla chewing gum or not to see little girls pedaling down the street on their Fulla bicycles, all in trademark "Fulla pink."

Let's all sigh in relief that she "shares Barbie's size and proportions."
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