love can strike like greased lightning

As you may know, I am somewhat obsessed with alternative religions based in California. Until my brother's wedding last summer, the only experience I had with Dr. Bronner's Soap is when a bottle exploded in my former boyfriend's luggage during a trip we took to England. It was not magical. (Germs drummer Don Bolles can attest to the dangers of traveling with Dr. Bronner's.)

One of my brother's groomsmen, however, told me all about the forthcoming documentary, Dr. Bronner's Magic Soapbox. Apparently, after an escape from a mental institution, Dr. Bronner espoused the "All-One-God-Faith" and sought to save the world through his Moral ABCs, which he conveniently printed for all on his liquid soap labels. From the company website:

Dr. Bronner's essential vision and philosophy were born out of the fate of his family and the Holocaust, and are emphatic that we are all children of the same divine source: people must realize that we are "All-One!," and that the prophets and spiritual giants of the world's various faith traditions all realized and said this. Dr. Bronner was also grounded in a powerful ecological consciousness, and the soaps were an extension of this simple, natural and 100% environment-friendly.

This magic quote generator can give you a good idea of the scope of his message.

Among the journeying stars, the moon, the sun that have not failed because of that great might, with other pilgrim planets, we are one held in His hand, kept in His steadfast sight. Amidst the cannons roar you can hear God's voice: "Replace half truth, our real enemy, that age old hate" with full truth, hard work.

Dr. Bronner's Magic Soapbox premieres in LA on July 13.